Process

Brief. Build. Launch. Improve.

We start every site from a foundation that already works, so the build is about your business, not about setup. Seven business days is typical for a standard site once your content is ready. Larger sites get a longer schedule, fixed up front.

Brief

Day 0 · Your written brief

We start with the money: what a lead is worth to you and what you want visitors to do.

Your customers, your offer, your competitors, and what sets you apart
The conversion goal for each page: call, book, request a quote, or buy
A search plan: page map, URLs, and the question each page answers for Google and AI assistants
Your words: bring your own, move them from your old site, or have us write them
A content checklist so nothing stalls: logo, photos, reviews
Scope and launch date confirmed in writing before you pay

Build

Days 1–6

Design happens on the real site, not in a picture of it. You click through a working homepage within two business days.

Homepage live on a private preview link by day 2, with one round of changes
You approve the direction, and we build the remaining pages in that style
Every page edited to convert: clear headlines, reasons to trust you, obvious next steps
Calls to action, tap-to-call, short forms and reviews placed where they convert
Meta and share tags, schema markup, sitemaps and redirects from your old URLs
Google Analytics 4, Tag Manager and Search Console connected; every conversion tested
AI readiness: llms.txt summary, AI crawlers allowed, structured data and answer-ready FAQs
Your editor dashboard set up, with a short video showing how to use it

Launch

Day 7

We go live and prove it works.

Domain pointed and SSL on, with the domain staying in your name
Old URLs redirected so you keep your search rankings
Sitemap submitted to Google and Bing
Launch report: mobile speed score, tracked conversions, and what we checked

Care + improve

Every month

A website is never finished. Care keeps it fast, safe and converting.

Hosting, security, backups and uptime monitoring
Routine edits within two business days, or do them yourself in the dashboard
A monthly check that every form and call button still fires
A monthly lead report: visitors, sources, leads and conversion rate

Not sure yet?

Start with a free check‑up of the site you have.

A scored report on speed, clarity, tracking and search, with the three things we'd fix first.

Get my free check‑up Price my site